Kristin Cronic

Fine Artist

Can you explain what you were experiencing in regards to your website before hiring me? 

I didn’t understand that I was missing the branding element. I was trying to do everything I could but felt overwhelmed that itdidn’t look amazing.

What was the specific tipping point that made you realize you needed help? 

I had just completed a year mentorship + several years of intense study to become a better painter. I didn’t really understand what I was missing but Emily Jeffords definitely had it so I figured The Collective would be a good idea. I saw you introduce yourself on the Facebook group and immediately realized the brand was what was missing. On top of that, I just had a really successful collection launch and had the funds for it for the first time. And then, I also think I subconsciously looked at well branded artists with skepticism. I didn’t know it was the branding that I was skeptical of until I learned about Desk & Design. I think I was skeptical of branding (even though I didn’t know that’s what it was) because I saw some artists that I wasn’t too impressed by do well because of branding, and I feared that would be a deterrent for future goals of galleries and exhibitions. But then I realized that I have put in the hard work and was really proud of where my painting was at, and if branding helped and the paintings were solid, then I should go for it.

Why did you hire me? 

You were relatable and clearly understanding of artists specific needs. Also, a good sense of design and style!

How do you feel now about your decision to hire me to design your website? 

Awesome!! I’m so glad I did it and look forward to part two! (Kristin was referencing the website for Easel on Stribling, her US Naval Academy art site.)

Some personal results that I've seen as a result of working with Mariana are... 

I feel confident in the message I’m sending, and excited for the overall look and flow! You deciphered problems I didn’t know I had and it was so incredibly helpful.

What would you tell someone who is considering hiring me?

If you feel like you may need her, and you have the resources, then do it. You probably need Desk & Design more than you know!!

I’m so glad I did it and look forward to part two!

Kristin Cronic

Since working on this project, I’ve had the pleasure of creating 2 additional websites for Kristin: Easel on Stribling and a secret upcoming project. I’ve also helped her keep her freshen up her branding and website since the below screenshots were taken.

I’d love to support your journey too!

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Isaure de la Presle • Fine Artist & Educator